Searches for "building a website with AI" have grown fast over the last year. And it is true that today you can answer a few questions and have a site within minutes. This article explains what these sites give you, what they do not, and whether that is enough for you.
01What AI site builders do
In the AI tools of builders such as Wix, you answer a few questions: your business name, what you do, your style. The tool produces a site draft with texts and images ready. You then edit it and publish.
- Fast. The first draft is ready within minutes.
- Starting text. You do not face a blank page; you have a text to improve.
- Layout. Page structure, colours and fonts are chosen for you.
02What they cannot do
- Know your real details. If you do not give them your prices, hours or the districts you serve, they may make them up. Google also says AI models can make mistakes and content should be checked by hand before publishing.
- Photograph your work. An AI-generated image is not your shop, your team or your work. What customers see when they arrive should match the site.
- Open your Google Business Profile. Google asks the business owner to verify the profile.
- Make the site yours. The site stays on the tool's platform. For example, according to Wix, Wix sites cannot be moved to another platform.
- Set you apart from competitors. Sites made with the same tool can look alike.
03What Google says about AI content
According to Google's own guide, using AI-generated content is not forbidden. What matters is:
- Accuracy, quality and relevance. The content should really help the reader.
- A human check. Before publishing, all content, including page titles and image descriptions, should be checked by hand for accuracy.
- No mass pages. Using AI to produce many pages that add no value for users can break Google's spam policy.
Read every sentence the AI wrote before it goes live. Delete any detail, product or claim that is not yours.
04When it is enough
- You are just starting and want to show an address, phone and a few pages quickly.
- You have time to check and correct the texts and photos yourself.
- Appearing in specific Google searches is not your priority yet.
If you want to appear in specific searches, need more than one language or want to look different from competitors, an AI draft can be a start but is not enough on its own. We compare the options in Template, Free Site or Custom Design.
05How we use AI
We use AI every day, and in our view it gives a better result than writing everything by hand. We write code faster and prepare text and translation drafts within minutes. We spend the time this saves on design, on understanding your business and on checking every detail.
The details on the site come from you: the photos are your real work, the prices are your prices. AI speeds up the work, and you and we approve the final version together.
