A buyer abroad usually cannot visit your plant before the first order. Your website is where they decide whether to write to you. This page covers what that buyer looks for and how to build it.
01What a foreign buyer checks first
- That you are real. Company name, address, year founded, the plant or mine, real photos of production.
- That you make what they need. Product names in the terms their industry uses, with grades and specifications.
- That you can deliver. Capacity, packaging options, the ports or routes you ship from, and the delivery terms you work with.
- That someone will answer. A named contact, a business e-mail address and a clear way to ask for a quote.
02Pages an exporter's site needs
- One page per product or grade. Technical data in a table, typical uses, packaging, and a button to request the data sheet.
- Plant and quality. Where and how you produce, your laboratory or quality control, and only the certificates you actually hold.
- Samples and documents. A short form or WhatsApp message for samples, technical data sheets and safety data sheets.
- Company. History, ownership, team and registration details.
- Resources. Answers to the questions engineers and buyers ask: test methods, a glossary of terms, how to choose a grade.
- Contact. Address, map, phone, e-mail and the hours you answer in, in the buyer's time zone if you can.
Put the request for samples and data sheets on every product page, so a buyer never has to look for it.
03Languages: what Google recommends
Google's guide to multilingual sites says:
- One address per language. Google recommends a separate URL for each language version, such as /en/ and /ru/.
- Visible text decides. Google works out a page's language from the text on the page.
- No automatic redirects. Sending visitors to another language automatically can stop Google from finding all the versions.
- No side by side translations. Keep each language on its own page.
Google's spam policies also count mass-produced pages made by automatic translation, without added value, as abuse. Have each language read by a person who speaks it. More on choosing languages in Should my website be in more than one language?
04Legal pages for a Turkish company
- Privacy notice under KVKK. If your forms collect personal data, Article 10 of Law No. 6698 requires you to tell people who processes their data, why, who it is shared with and what their rights are.
- Companies subject to independent audit. Under the Turkish Commercial Code these companies must have a website and keep their MERSİS number, trade name, head office, capital and managers published on it.
- Buyers in the EU. If you collect personal data from people in the European Union, the EU's General Data Protection Regulation may also apply. Ask a lawyer which rules apply to your company.
05An example: KHN Minerals
KHN Minerals mines and processes barite in Türkiye and sells it to industry abroad. Its buyers need specifications, not sales talk. We built:
- Pages for each product line.
- Mines and plant, quality and company pages.
- A request route for samples and spec sheets.
- Resources for engineers, including a glossary.
- The whole site in English, Turkish, Russian and Azerbaijani.
In Google's Lighthouse test the site scored 96 out of 100 on a phone and 99 on a computer, with the main content shown in 2.1 seconds on a simulated mid-range phone.
